About ProfitMatrix News Studios
We design, build, and operate broadcast-ready, minimalist news studios that scale across Canada. Our mission is to make high-fidelity news production accessible, reliable, and stunningly simple.
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Founded
2016 • Calgary, AB
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Studios Online
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Uptime Since Launch
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Mission
We simplify the complexity of broadcast infrastructure. Our studios launch in days, not months, and perform with the predictability of a well-tuned control room—so journalists can focus on storytelling.
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Reliability
Fault-tolerant design, redundant uplinks, and real-time observability.
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Minimalism
Intentional ergonomics, frictionless workflows, and no-bloat tooling.
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Craft
Broadcast aesthetic with cinematic lighting and clean acoustics.
History & Team Timeline
Follow our growth through pivotal milestones. Tap the glowing points to meet the people behind each chapter.
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2016 — Company founded in Calgary
Emma seeds the idea: compact, plug-and-play broadcast suites fit for any newsroom.
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2018 — First modular control core
Noah leads our low-latency, failover-ready switching and intercom stack.
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2019 — West Coast operations hub
Sophia standardizes studio runbooks and on-air discipline in Vancouver.
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2021 — SMPTE ST 2110 adoption
Liam re-architects signal flow for full IP production and deterministic QoS.
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2022 — Visual language refresh
Ava deploys unified lighting plots, camera blocks, and motion identity.
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2024 — National studio grid live
Oliver orchestrates the expansion to an 11-city, cost-predictable footprint.
What makes us different
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Minutes to Air
Zero-guesswork presets, remote-first ops, and resilient codecs.
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Transparent Economics
Flat-rate, OPEX-forward pricing aligned to real newsroom cadence.
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Human Touch
Senior operators on-call nationwide—calm, precise, and proactive.